Bryan Cruz
Marketing Strategy and Consumer Insights
As an experienced and passionate critical thinker and problem solver in Marketing Research and Analytics, I thrive in dynamic environments, engage in innovative research, collaborate with industry professionals, and continuously learn and innovate—join me on this exciting journey!
hello!
As an experienced and passionate critical thinker and problem solver in the Marketing Research and Analytics industry, I thrive in challenging and supportive environments. Here, I aim to engage in innovative research, collaborate with industry professionals, and continuously learn and innovate to advance my career. Join me on this exciting journey!
Work Experience
Dec. 2021- Sept. 2023
Research Analyst
Ipsos North America
Developed a collaborative approach to streamline project delivery and retain a crucial client, reducing turnaround time by 40%. Presented data-driven insights to senior leaders, guiding strategic decisions to help drive sales. Managed more than $1 million in FMCG research projects efficiently and within budget. Introduced a process to enhance data accuracy. Established concise project requirement documentation, boosting operational efficiency by 60%.
Sept. 2020- Dec. 2021
Research and Data Analyst
Campaign Research Inc.
Developed and refined data collection methods, leading to a 40% increase in data quality. Managed multiple projects totaling over $300k, completing each successfully within 3 months and within budget. Utilized SPSS, Rosetta Studio, PowerPoint, and Excel, boosting productivity by 60%. Prepared 20+ reports presenting clear insights in a visually impactful format. Analyzed both quantitative and qualitative data to uncover patterns and solutions. Presented findings to management using data storytelling and visuals. Provided comprehensive support throughout the project cycle to senior researchers.
Jun. 2020- Aug. 2020
Market Research and Insights Intern
Campaign Research Inc.
Developed SPSS syntax to streamline tasks like data weighting, cleaning, and tabulation. Drafted proposals for RFPs and compiled a database of FSAs across Canadian provinces, visually represented via Google Maps. Provided daily assistance to the senior researcher, including survey development, document proofreading, email drafting, and PowerPoint presentation creation. Additionally, interpreted statistical data and other relevant information.
Education
2023- 2024
Marketing Management Graduate Certificate
Humber College
My education in Marketing is centered around a business discipline essential to every organization. I have gained expertise in marketing management, focusing on creating, building, communicating, and delivering value to customers in ways that meet organizational goals. I have learned to research and analyze markets, develop products, design communication and promotional strategies, draft sales presentations, decide on pricing and distribution policies, and build brands—all to satisfy customer needs and achieve organizational objectives.
2014-2019
BSc in Biological Sciences
University of Windsor
In my academic career, I specialized in areas such as microbiology, cellular development, environmental and evolutionary biology, and biochemistry. This program equipped me with hands-on experience in cutting-edge research techniques both in state-of-the-art labs and through fieldwork. This comprehensive training prepared me for a wide range of career opportunities, from molecular studies to whole organism research (including humans) and complex community and ecosystem analysis.
2019-2020
Research Analyst Graduate Certificate
Humber College
I learned all aspects of the research process—from designing robust studies and evaluating information to proficiently collecting, analyzing, interpreting data, and preparing compelling research presentations. This advanced training prepared me for a career where I can influence policy and strategic decisions with data-driven insights in today's competitive landscape.