Bryan Cruz

Since AI and chatbots became the talk of the town (especially on LinkedIn), one application has stood out to me as someone coming from a market research background: synthetic data. I'll be honest, I was initially skeptical. I get the appeal of using synthetic data because collecting data from real respondents has always been one of the biggest challenges in market research. But, can simulated consumers actually replace real respondents? Working in the market research industry, my instinct was...

Hear Me Out: What If We Got Paid For the Data We Share? It’s not like corporations aren’t already extracting it for free. Take job applications, for example. Resumes are incredibly data-rich, companies can store that information in massive databases that become valuable over time. The current system has normalized and incentivized this kind of large-scale data collection. So why shouldn’t the data we share have an actual price attached to it? It clearly has economic value.

If you’re tracking Canadian market trends, you know we’re in a period of realignment that goes deeper than a simple post-pandemic rebound. Recent figures show corporate dollars flowing heavily into manufacturing, resources, and infrastructure; meanwhile, finance and tech are expanding their footprints abroad. But what does this mean for leaders navigating challenging times?